Lecture

latter period, Monday, 2nd and 3rd period

Adjunct Associate Professor Mari YOSHIDA, Assistant Professor Junya YANAGI

This class is a practical business design workshop offered as a course related to the Reading Graduate School of Design. This course, “Business Design,” is a practical class in which students learn to conceptualize a business plan as a whole, including planning a new business, evaluating and improving an existing business, and planning a new innovative development of an existing business.
For this purpose, the central theme of this course is to learn about “effectuation,” i.e., the mindset and behavioral patterns of entrepreneurs.

early period, intensive course

Kanasai University Professor Keiko YOKOYAMA, Professor Jin-ichiro YAMADA、Assistant Professor Junya YANAGI

As many social issues and social problems have emerged in recent years, there is a social need to think from an ethical perspective about how entrepreneurs can confront these issues. In this lecture, along with the discussion of how entrepreneurs can solve social issues, we will also look at the problems that cause entrepreneurs to expand and reproduce social issues. We will consider how organizations and systems, including corporations, become complicit in specific and concrete social challenges such as the reproduction of inequality, gender-based discrimination and stigma based on certain sexualities and ethnicities, and the use of non-sustainable natural environments, and how entrepreneurs can be change-oriented and socially and how entrepreneurs can be change-oriented and engaged with society in response to these issues.